SEO Strategy
An SEO strategy allows you to understand the opportunities and traffic potential in search engines that you have with your hotel, travel agency, accommodation, or experience.
Discover interest in your tourist experience with a Keyword Research
Keyword research allows you to understand how people might reach your tourism business website and in what volume. It's the foundation of any SEO strategy.
- You will receive a spreadsheet of keywords related to your tourism business, categorized by search intent and theme.
- Data with search volumes, and organized according to different topics.
- Presentation of a report with identified findings and opportunities.
Why choose?
Keyword research or user search is the equivalent of market research in SEO: with this, you can identify how your potential buyers can reach your tourism products or services, what level of demand there is, and how hard it would be to rank. It's the basis of any SEO campaign and confirms potential opportunities that exist.
Carlos Tinca
SEO Manager & PaxRank's Founder
What does a Keyword Research service include?
Identification of the most important searches
After researching the tourism business or company, we will explore which user searches could lead them to discover the website and its products or services. The result will be a spreadsheet of filtered and organized keywords.
Analysis of the current positioning of the website and in which searches it appears
Understanding the most important terms for the tourism business or company, a review of the current positioning of the website will be done to understand the gap with the target searches.
Categorization according to search intent
With the list of most relevant keywords identified, a categorization of these terms by topic and search intent will be done, in order to have a clear idea of what type of content and actions would need to be done for ranking.
Presentation of findings and opportunities
With all this information collected, a presentation of the findings, opportunities, and current state of the website will be made.
Frequently Asked Questions about the Keyword Research Service
What is a keyword research service?
In our view, keyword research is one of the most important actions in an SEO campaign, as it allows us to understand what demand exists in search engines, what ranking would entail, and the competition. Without this, no SEO strategy would be complete.
Can keyword research be outsourced?
Of course, keyword research is one of the tasks that can be most standardized and can be outsourced to external providers. If in your tourism business or company you only need to have this information grouped according to various criteria, do not hesitate to contact us.
Is keyword research still important today?
Very important! Keyword research remains the best way to justify search engine positioning actions and to measure the returns obtained.
Is keyword research worth it in the tourism sector?
There’s no chance that sites like TripAdvisor or Viator have understood their users well without having validated the search intent and user demands in search engines. In the tourism industry, keyword research is critical to understand how people might discover the experience you offer, and even uncover demand for new activities, experiences, or tourism needs that you could develop.
How long does the keyword research service take?
On average, a keyword research takes between 30 to 45 days, but that amount can change depending on the client’s information needs and the number of tourism products or services that must be considered.
How is the keyword research service carried out?
The first thing that will be sent is a document where you must provide information about the tourism business or company. With that completed, we can begin the research of the most relevant searches for the business and start categorizing the information. The first delivery must be validated by the client to confirm if we are on the right track, and then we will continue with the investigation to further expand the terms. At the end of this, the spreadsheet will be delivered along with the report on findings and opportunities.
Ready to start working on the positioning of your tourist business?
Other SEO for Travel Services
Technical SEO Audit
A technical SEO audit identifies issues with indexing, user experience, and quality of your travel and tourism agency, hotel, or experience website.
SEO Content Plan
An SEO Content Plan ensures that the investment in content creation truly has the potential to attract traffic to your tourism website.
SEO Competition Analysis
With an SEO competition analysis, you can know how well your tourism competition is positioned in search engines and what actions they are taking.