SEO Strategy
An SEO strategy allows you to understand the opportunities and traffic potential in search engines that you have with your hotel, travel agency, accommodation, or experience.
Know the strengths and weaknesses of your tourism competition in search engines with an SEO Competition Analysis
With the SEO competition analysis, you can see how well your tourism competition is positioned in search engines and what actions are yielding results in their campaign (if they have one).
- Identification of who the competition is in search engines according to the most relevant terms for the business.
- Review of current traffic, published pages, and actions taken by the competition to position themselves in search engines.
- Presentation of report with findings, analysis, and opportunities.
Why choose us?
A complete SEO strategy must also consider the competition and how it can jeopardize the efforts made during the campaign. With this SEO competition analysis, you can learn what actions they are taking to improve their positioning, what content and sections they have on their website, and in general if what they are doing is working.
Carlos Tinca
SEO Manager & PaxRank's Founder
What does the SEO Competition Analysis service include?
Identification of tourist competition in search engines
The first thing that is done is to understand which tourist companies and businesses might take away part of the potential traffic from search engines. In addition to those that may be indicated (because every business knows who its competition is), it is also necessary to look at the search results to see which sites appear and if they pose a threat when trying to position themselves.
Review of the competition's historical traffic
By identifying who the competition is, we can start to see how they are currently doing in search engines: whether they are growing in traffic lately and if the actions they are taking are working.
Analysis of keywords and website structure of the competition
A review of all the pages and keywords where the tourism competition's website ranks in search engines will be done, with categorization by section. The goal will be to understand how the website's traffic is distributed.
Analysis of external link profile
A review of the external links that the competition has been gaining will also be done, how relevant they are, and how these can complicate the management of the SEO campaign of the tourist business or company to be positioned.
Presentation of report with findings and opportunities
After gathering all this information, a presentation of the report will be made with all the findings and it will be identified what SEO strategy the competition is carrying out.
Frequently Asked Questions about SEO Competition Analysis
Why is competition analysis important for SEO?
The SEO competition analysis can provide many interesting data points: not only how well they rank in search engines and how difficult it would be to outrank them, but it can also provide ideas for content or sections with demand in search engines or new products or services that could be offered.
Can SEO competition analysis be applied to the tourism sector?
Absolutely! The tourism sector is very competitive and it’s crucial to understand the details of the competition and actions they take in search engines, in order to learn their strengths and weaknesses, and potential opportunities for the website desiring to rank well. SEO competition analysis for the tourism sector is critical.
How long does the SEO competition analysis for the tourism sector take?
An SEO competition analysis for the tourism sector has a duration of 30 to 60 days. Generally, the time depends on the number of sites that need or want to be analyzed.
Ready to start working on the positioning of your tourism business?
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