SEO Strategy
An SEO strategy allows you to understand the opportunities and traffic potential in search engines that you have with your hotel, travel agency, accommodation, or experience.
Work efficiently in generating tourist content with an SEO Content Plan
Ensure that the investment in content creation has the true potential to attract traffic to your tourism website.
- Research of content for the tourism industry with demand in search engines.
- Drafting of a brief for writers, with information on the expected tourist content and topics to be addressed.
- Sending and reviewing content delivered by writers.
- Monthly presentations with results obtained and actions taken.
Why choose us?
From the moment travelers decide they want to travel until they are about to board the plane (and during the trip as well), they are constantly interacting with content on the internet to organize their best possible trip. In this process, there are multiple opportunities for a business to appear during that journey and an SEO Content Plan allows to contemplate what are the searches that potential clients make and what needs to be done to rank well.
Carlos Tinca
SEO Manager & PaxRank's Founder
What does the SEO Content Plan service include?
Identification of objectives with tourist content
We start by evaluating the objectives of your tourism business or company, the available resources, and the opportunities for content creation. With this, we can be more assertive in the initial recommendation of topics to work on.
Research and development of briefs for writers
Once the topics have been validated, we prepare the briefs for the writers with data such as title, meta description, relevant sources, subtitle structures based on keyword research, internal links and more.
Management and review of delivered articles
We coordinate the creation of the content with the responsible team and review the delivered articles based on the indications of the brief. We can also publish the contents on the CMS they are using.
Monthly results report
A monthly report will be conducted where the results obtained from the published contents will be viewed, along with new opportunities, and the next steps to follow in the work.
Frequently Asked Questions about SEO Content Plan Service
What is an SEO Content Plan for Tourism?
An SEO Content Plan designed for the tourism sector is about the research, planning, and creation of content to position the tourism business or company in the people’s vacation or tour planning process. It focuses on evergreen content, that is, the content that users are always searching for.
How is the SEO Content Plan managed?
All content will be managed from a Notion dashboard prepared for this job, where all persons in charge will have direct access to leave comments, ask questions, validate the topics sent, and see the content delivered.
What does the brief for writers include?
The brief for writers contains all the necessary information to prepare content according to the business’s expectations and content strategy: titles, description, subtitle structure, internal linking, and more.
Who writes the recommended content?
The content can be prepared by us or by writers provided by the hiring tourism business or company. We take care of teaching the writers how to use Notion and the whole process we follow for content production.
What types of content will be recommended?
SEO content tends to be more “informational” or aimed at the “Top of the Funnel”, meaning it does not directly aim for conversion but strives to position the brand at the moments when the user is planning their trip and considers the company as an option.
When could I see results from SEO content?
This depends on the authority and trajectory of the website and the brand of the tourism business or company. If they already have a long-standing website, results can be seen in the short term (for example, less than a month); however, if it’s new, results can take at least 3 to 6 months, but there will be gradual increases in all published content.
Do you create SEO Content Plans in other languages?
We can also work on content in Spanish.
What is the minimum number of SEO contents you work on?
What is the minimum number of SEO contents you work on?
Ready to start working on the positioning of your tourism business?
Other SEO for Travel Services
Technical SEO Audit
A technical SEO audit identifies issues with indexing, user experience, and quality of your travel and tourism agency, hotel, or experience website.
Keyword Research
Keyword research allows you to understand how and in what volume people could reach your tourism business or company's website.
SEO Competition Analysis
With an SEO competition analysis, you can know how well your tourism competition is positioned in search engines and what actions they are taking.