Technical SEO Audit
A technical SEO audit identifies issues with indexing, user experience, and quality of your travel and tourism agency, hotel, or experience website.
Discover the search engine potential of your tourism business or company with a SEO Strategy
An SEO strategy allows you to understand what opportunities and traffic potential you have with your hotel, travel agency, accommodation, or experience on search engines.
- Discover the opportunities on search engines that you have with your website.
- At the end of the job, you will receive data on user searches related to tourism, an audit of your website, and an analysis of the competition.
- Presentation with findings and suggestions for improving search engine positioning.
Why choose us?
With an SEO Strategy, you can understand the search engine traffic potential of your tourism business or company, who the competition is and their strengths, learn about the weaknesses of your website, and understand what actions and resources would be necessary to work on search engine positioning. It's perfect to know if it's worth working this channel and what to expect from that work.
Carlos Tinca
SEO Manager & PaxRank's Founder
What does a SEO Strategy service include?
Keyword Research
Any SEO strategy would be incomplete without keyword research. This will explain what the demand is for your tourist product or service on search engines, the potential difficulties in positioning, and traffic estimates based on the positioning that can be achieved.
- Receive the most relevant terms for your tourism business or company.
- Terms with volume level and estimated traffic based on the positioning that can be achieved.
- Searches grouped according to the search intent of users.
Technical SEO Audit
The technical SEO audit allows you to identify which elements on your website could delay or reduce the effectiveness of any action during a search engine positioning campaign.
- Understand the quality level of your tourism business or company's website.
- Technical actions ordered by greatest impact and least effort to resolve.
- Each task will be properly justified.
SEO Competition Analysis
Understanding the status of your website and the searches you should rank for, we can analyze who your competition is and how difficult it would be to beat them in search results.
- Discover the level of traffic and authority of each competitor's website.
- Services, products, and information on their site ordered by organic traffic.
- Analysis of actions that competitors are taking to position themselves on search engines.
Frequently Asked Questions about the SEO Strategy Service
How long does it take to create an SEO Strategy?
Creating an SEO strategy typically takes 30 to 45 days, however, if the site is large, this can be extended to 60 days. The analysis can also focus on a particular sector if needed to understand what is necessary for positioning there.
What will I receive once the service is completed?
Once the SEO strategy is complete, a live presentation of the findings and the actions that should be taken to advance and improve the search engine presence of the tourism company will be made. If the site is large there may also be intermediate presentations of each factor.
Additionally, the presentation in Google Slides will be delivered, along with a list of keywords in Google Sheets both for your site and competitors, and a Notion board with all the technical tasks.
Once the SEO strategy is complete, what's next?
The recommended next step is to start an SEO campaign based on the suggestions outlined in the strategy. In fact, the first month of an SEO campaign that we offer always uses a large part of the first month for the definition of a strategy.
Ready to start working on the positioning of your tourism business?
Other SEO for Travel Services
SEO Content Plan
An SEO Content Plan ensures that the investment in content creation truly has the potential to attract traffic to your tourism website.
Keyword Research
Keyword research allows you to understand how and in what volume people could reach your tourism business or company's website.
SEO Competition Analysis
With an SEO competition analysis, you can know how well your tourism competition is positioned in search engines and what actions they are taking.