SEO Strategy
An SEO strategy allows you to understand the opportunities and traffic potential in search engines that you have with your hotel, travel agency, accommodation, or experience.
Discover which technical elements of your tourism business or company's website affect your ranking with an SEO Technical Audit.
If your website cannot be crawled by search engines or does not offer a proper user experience, it will be challenging for your travel agency, hotel, lodging, or experience to rank on search engines. An SEO technical audit focuses on identifying these types of issues.
- Discover the most critical technical issues to resolve.
- Details of each task, with the problem's definition, why it is a problem, how it is solved, and the expected outcome.
- A Notion board and presentation of the findings will be delivered, along with suggestions.
Why choose us?
Tourism-related sites have the particularity of having multiple product and service pages, regionalization according to language or country of origin, management of informational content, and many other features. If the technical aspect is not up to the standards expected by search engines, all this content and sections will not achieve their maximum potential ranking. Therefore, an SEO technical audit is important to boost every action in search engines (and in marketing in general).
Carlos Tinca
SEO Manager & PaxRank's Founder
What does the SEO Technical Audit service include?
Complete identification of all the technical elements related to your website's SEO.
The SEO technical audit identifies issues related to Indexability, Internal Linking, On-Page, Page Experience and Loading Time, and Structured Data. This way, you will be able to know precisely whether your website helps or not to rank your tourism business or company on search engines.
Technical tasks ordered by impact and difficulty
Although it will be comprehensive, not all tasks are equally important. To help you properly prioritize which actions to send to your developers, all SEO technical tasks will be sorted by impact and difficulty.
Each technical task justified with details
The technical tasks to solve will not be just a spreadsheet with the title, but all of these will be on a Notion board where each task will have "What is the problem", "Why is it a problem", "How to fix it", and the "Expected outcome". This way, the developers will have detail on how to solve a problem and the expected impact of the resolution.
Frequently Asked Questions about SEO Technical Audit
What is an SEO technical audit?
An SEO technical audit thoroughly analyzes all the technical issues of a website that affect a search engine positioning campaign. These elements can be about indexability, internal linking, on-page optimization, user experience and loading time improvement, and structured data.
The resolution of these problems can help, depending on the scope of each task and its importance, in the website’s ranking.
Do tourism websites need an SEO audit?
Absolutely! However, there are caveats. While all websites benefit from an SEO technical audit, not all get the same impact from the resolution of the tasks. Generally, sites with a larger number of pages (say, more than 200) tend to benefit more than smaller sites. Nevertheless, smaller sites can also benefit from the audit by improving how they appear in search engines (e.g., with more compelling titles) or enhancing the overall user experience in navigation.
What does this SEO technical audit include?
The technical audit includes a Notion board where all the technical tasks (generally, a minimum of 15) will be housed sorted by impact and difficulty, with details of each one. There will also be a live presentation with the findings and support up to one month after the report delivery. If requested, implementations can also be offered in some cases.
How long does an SEO technical audit take?
Although it can vary depending on the size of the site, in general, an technical audit takes between 30 to 60 days. If taking on the technical implementations, the exact time depends on the problems to be resolved, but they generally take an additional 60 to 90 days.
Is it worth doing an SEO technical audit on a tourism-related website?
Absolutely! An SEO technical audit can identify elements that cause the tourism website not to rank properly and can improve the user experience.
How often should an SEO technical audit be conducted?
Generally, it is recommended to conduct an SEO technical audit once a year. However, if the site is not expected to have much activity during that time and does not create new pages or add new features, an SEO technical audit could be sufficient for two to three years.
Ready to start working on the ranking of your tourism business?
Other SEO for Travel Services
SEO Content Plan
An SEO Content Plan ensures that the investment in content creation truly has the potential to attract traffic to your tourism website.
Keyword Research
Keyword research allows you to understand how and in what volume people could reach your tourism business or company's website.
SEO Competition Analysis
With an SEO competition analysis, you can know how well your tourism competition is positioned in search engines and what actions they are taking.